The ActionCOACH 4 Ways To Build Business Success


Business experts can often push a lot of “programs” and “new tactics” to improve your business results. As the Pandemic Crisis lingers, it is clear that business owners need to focus on the fundamentals of business, and build solid foundations for success.  It isn’t about experimenting with gimmicks or high-priced programs; it is about leveraging basic business fundamentals linked with practical solutions.

Businesses have four key areas where they can apply strategic tactics to improve results. Defining, refining and implementing small improvements within these four categories can lead to massive results. Finding a “magic pill” is not only a fool’s errand, it often leads to more frustration for the business owner and the team.

The four areas of focus are as follows:

  • People and Education
  • Delivery and Distribution
  • Testing and Measuring
  • Systems and Technology

This four-part blog series will outline areas which any business owner can leverage, improve and expand upon to realize lasting results. The first of these is discussed in Part-1 of the series – PEOPLE & EDUCATION.


Effective and highly-functional teams are a crucial element for any business’ success. Whether you have a small operation or a large company, the people who are doing the daily work can be leveraged to achieve higher results. Something as simple as having clear and concise job descriptions, conducting on-going team training, and communicating a mission, vision and company culture/values helps the people in the organization find direction and purpose. There are 20 specific ways to affect change in this area:

  1. Set the Company Vision and Write Your Mission Statement
  2. Set Company and Individual Team Member Goals
  3. Complete Position “How To” Manuals
  4. Have a Redundancy System
  5. Complete Team Member Positional Contracts
  6. Complete Team Skill Based Sessions
  7. Run an Ongoing Training System
  8. Develop an Induction Training Program
  9. Subscribe to Educational Newsletters, Magazines, etc.
  10. Run Team Building Training Programs
  11. Develop a System for Conflict Resolution
  12. Build Career Planning within the Company
  13. Develop Your Company’s Rules of the Game
  14. Complete a Consistent Recruitment System
  15. Develop a Team Social Club
  16. Develop Contingency Staffing Plans
  17. Hold Regular Team Meetings
  18. Use Behavioral, Personality and Communication Analysis with all Team Members
  19. Develop a System for Recognition and Re-numeration
  20. Run Time Management Training

Each of these strategies requires some work, but the benefits of having clear process and procedures that keep your team’s skills and knowledge growing means you can leverage them to get better results. By expanding your knowledge base as an owner, it will help you stay ahead of the competition. The investment you make in your people, your most valuable asset, will get you a great return on investment.

“As a leader, directing and delegating may come naturally, but listening has become a lost art. Perhaps it’s because we’re all running in high gear, productivity is paramount, and we simply don’t take the time to slow down and truly hear what’s going on around us” (Schwantes, 2020). In other words, developing a team and your leadership skills further can pay great dividends.

In his recent article for, Marcel Schwantes, Founder and Chief Human Officer of Leadership From the Core, outlines areas that leaders need to continue to develop to ensure success. These leadership improvements dovetail directly into efforts and actions you want to take with your teams:

  • Become relatable
  • Gain different perspectives
  • Shows employees they are valued
  • Demonstrates empathy
  • Build trust with your team
  • Enhance the customer experiences

Now is the great time to establish new systems. The “new normal” will require you to change many processes within your business. Making sure your employees and team have an updated road map is critical to your success. Sweeping change without explanation or training will backfire and set you back further. Strike while the iron’s hot, and start making meaningful change in your business. It may seem like a daunting task and if your venture into the work without guidance or expertise you will find the journey riddled with obstacles that might derail your progress.

Consider hiring a certified professional business coach to guide you through the process. Yes, hiring a coach is an added expense, but keep in mind that this coach will help you make the most of all four leverage areas. This is not a short-term exercise. You have to commit. There is some much to learn and explore, having a business coach will ensure you stay on track long-term.

Stay tuned for Part Two: DELIVERY & DISTRIBUTION coming soon.

Want to learn more about ActionCOACH and our business coaching and education programs? 

Schedule a 15-minute discovery call.  You can also contact me directly at 832-233-6825 or email:

I look forward to working with you!

About the author,

Kevin Mills is Owner and Firm Partner at ActionCOACH Business Coaching, providing business owners with proven tools and systems to help them reach their business and personal goals. As a Certified ActionCOACH Business Coach, Kevin belongs to a network of over 1,000 business coaches in 77 countries. With this network of brain power, along with his M.B.A. and B.S. degrees, and over 1,000 hours of training as a Certified Business Coach, Kevin is skilled at breaking down complex issues into simple steps and he has the skills to help his clients succeed. He is also certified in LEAN and Six Sigma, using these tools to develop optimized business strategies and processes. Have a desire to grow your business? Reach out to Coach Kevin now for your complimentary business strategy session!

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