“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” - Benjamin Franklin
The frustration of the COVID Pandemic is now evolving. Some states have seen a steady trajectory toward reopening. Some businesses are seeing a bit of normalization in their operations happening. But most of the country is experiencing a bit of roller coaster ride as infection numbers ebb and rise again. The sensation that we are taking one step forward just to experience two steps backwards is real. It’s frustrating and can be disheartening.
A lot of businesses will tell you that word-of-mouth (W.O.M.) is their primary mode of getting new business. This is considered a passive strategy and will leave a business waiting for whatever comes along. In today’s marketplace W.O.M. is not enough. With the current restrictions facing businesses due to the global pandemic, business owners have to be more active and proactive to generate more exposure to get more leads than ever before.
Leadership is passion and focus. But instead of the term leadership, let’s use the verb form “leading,” because we’re talking about actions.
The noted leadership authority John C. Maxwell says that the key to effective leading is to use a position’s influence, not its authority. Effective leaders encourage people to think for themselves, engage employees by teaching them how to follow-through on their initiative, and inspire confidence to try new things. Leadership is not about position. Its about action.
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